Are you a sales professional, are you struggling to reach your sales quota and can't figure out why you're not reaching your goals? If you answered yes, you might not be employing the Quid Pro Quo Selling™ approach.
What is Quid Pro Quo Selling™? Quid Pro Quo SellingT is that anytime a prospect asks for anything, the sales person must get something reasonable back in return.
A reasonable return might be access to a higher level, a meeting, getting competitive information, or it could mean a thousand other things. There is always information and access sales people want/need throughout the sales cycle. Using the Quid Pro Quo approach to help themselves gain this information and stay in control of the sales cycle makes all the difference.
In a recent Quid Pro Quo Sales training class, I informed the group that their new compensation plan for the year included them paying for any marketing literature they use. I told them pocket brochures were $5, inserts were $1.50 each, and when they mailed out the materials, they had to pay for their own postage. Of course, right before they strung me up, I told them I was only kidding. But, the point was made.
I followed up with the question, "If that was the new plan would they conduct themselves differently?" The wrong, but honest answer was yes.
From a sales person's perspective, it's not the cost of literature that will hurt you, it's the lack of control.
Quid Pro Quo Sales training teaches you an approach that details how to control the sales cycle while employing a consultative sales approach and putting it in a framework of an authentic franchise mentality.
For sales experts and organizations that understand the opportunities this market present to them they will not only survive they will thrive. |